NdF Agency
is a consultancy agency dedicated
to art and the cultural sector
with a departement artists agent

Nathalie de Frouville has a master degree in marketing and advertising. She developed during 15 years the portfolio of clients on the behalf of a british market research company. Then, passionated by Art and Artists, she created in 2013 a communication agency for companies, cultural institutions or Art Fair with a departement dedicated to Artists.

Sophie
Sophie Verchère headed the communications department of different industrial groups. In 2011 she decided to pursue her passion for art, she improved her knowledge with courses in the Louvre, the study of colors through heraldry and a degree at Drouot. Experiences in galleries, organisation of exhibitions and consultancy brought her to a solid knowledge of the art markets and its networks. In 2016, she decided to join the team and work with the NdF Agency on Art Coaching.

Eva Viallon

Eva is a photographer and retoucher since 2 years. She contributes to the NdF Agency since 2017, by taking photographs of works of the Agency's artists. She also produces videos and photo- reportage for events that the Agency take part in.

Kati
Catherine Borieworked for 20 years in the cultural and patronage sector mainly in the music business. The organization of events, consultancy and strategy linked to the artists and their careers are her main activities. Katy works since 2015 as a cultural engineer for NdF Agency.

rk-portrait-web

Roman Koenig is photographer and video artist. Since 2016 he works at the NdF Agency making photo report during exhibitions and videos at events or Art Fairs. He also does artists portraits from the agency and their artworks.

Our
network

Stakeholders in art; collectors, galleries, curators,
Economic decision makers; companies in all sectors, sponsors
Artists; established and emerging
Press and media in France and abroad; print journalists, radio and web TV, editor, producer.
Market Research Companies.

Art & Companies

The NdF Agency guides companies who have chosen to communicate through Contemporary Art.

Our services

Audit of existing actions on arts and cultural programs
Strategy and brand positioning
Creation and development of a cultural policy
Construction of a cultural partnership coherent with corporate communication’s objectives
Creation of contemporary art’s collection, choice among established and/or emerging artists,
Events Production of ad’hoc events (inauguration, product launches, openings)
Organization inside the offices of art exhibitions, conferences, seminars, symposiums in the presence of the artist.

	Museum, Gallery, Art Fair
	The Agency proposes to Museums, Galleries, Art Fairs, to guide them in their communication actions, relying on professional measurement tools adapted to their issues.

Our tools

Satisfaction survey
Who are your visitors? Your target?
Communication Audit, web and print
Image and awareness surveys
Pricing policy Audit
Economic Impact Study
Partnership research

Business people reviewing financial data on digital tablet

Our network for research
	Built up over 15 years of practice, the agency has experience in market research for event organisers and relies on the international network of Art Marketing Surveys Inc.

Nathalie de Frouville offers to artists a personalised support putting together a business strategy from the reality of the international market of contemporary art. She offers services that provide exposure to artists, optimizing their communication to galleries, collectors, media, and institutions and creating a strong image.	Artists Agent

What do you expect
from an agent ?

Many artists approach me with very little clear idea of their needs. The first appointment can analyze your situation in phase with the market. Deep inside you, you are an artist since a long time, you have produced a body of work but do you know what public, collectors, gallery, companies would be likely to be interested? Have you thought about the best way to promote your artwork? Have you worked your presentation for the media? Where do you see yourself in 10 or 20 years? What do you really want to accomplish? What is synonymous of success for you? These are the issues on which we must work first so that I can identify the type of services I can offer you.

Our
Services

There is no identical package, each artist may use the services of the agent according to his needs:

Edit and select the best work to attract apublic
Development of tools to present and create visibility for your work: creation or improvement of your website, optimisation of social networks, PR, statement text
Development of a national and international network, participation to public and private events, contact with decision makers in arts and culture
Multiplication of connections to find sales opportunities, exhibitions, contest
With the help of a lawyer, redaction of contracts, certificates of authenticity
Research of sales opportunities with private and institutional art buyers (collectors, corporations, foundations, galleries, etc…), licensing contracts.
Logistics: carrier, freight, customs, search for storage solutions, package solutions.

	Our Remuneration
	Everything has a price… The services of the agent is paid either on a commission taken on all your income related to your art or on the payment of specific services (editing, PR, translation, organisation of exhibition). So be aware of your needs and let’s discuss the rates accordingly.